To win in the digital era you need a bold ambition and flawless execution. We can help with both. Our multidisciplinary teams of experts work side-by-side with you to design, build, and scale truly transformative digital businesses. Whatever your ambition may be from embracing new digital capabilities to reimagining how your business operates to launching entirely new digital ventures—we can help you set a new standard of excellence and achieve unprecedented levels of value.

Our Approach

The Noir Group views Digital Transformation as the holistic rethinking of business (and the accompanying societal changes) made possible by the rapid and cumulative technological advancements that modern society is currently experiencing. Not merely the usage of more IT to take advantage of digital technology and data, digital transformation represents an end-to-end reconsideration of business strategy, architecture, operating model, products/services, consumption patterns, organizational processes, etc.

how we can help

Digital Strategy

Innovative technologies may serve as the engine of a digital transformation, but they aren’t the entire story. Real transformation has to begin with a clearly defined digital strategy, one that can produce gains today and delineate a fast yet flexible path to the digital future

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Business Model

Your strategy should be built on a detailed understanding of your customers’ raw need, which will inspire new, digitally driven ways to satisfy it. Taking that strategy to market requires a business model that’s nimble enough to take advantage of digital innovations, and that can protect against digital disruption.

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Enablers & Delivery

We have broad expertise across every facet of enterprise technology, ensuring that your digital transformation is supported by state-of-the-art capabilities, deployed efficiently and integrated effectively. Our comprehensive approach to digital transformation culminates with a full suite of capabilities and expertise that ensures you implement, monitor, and extend your progress to achieve your full ambition.

Digital Efficiencies For A Digital World

In the context of a Digital Transformation, this first step is critical because it establishes an explicit link between business goals and new digital technologies, processes, and skills, ensuring that the strategy, tactics, and future-state vision are truly transformative and not just reflective of a trivial deployment of new technology.

Digital transformation gives your business the opportunity to redefine its goals, processes, and consumer experience — With blended expertise at your disposal, Tonic is your trusted technology partner to help you every step of the way.


  • Product Roadmapping
  • Emerging Technology
  • Artificial Intelligence
  • UX Transformations
  • Technical Architecture

We Have Experts
In Every Industry.

Our experience spans every industry and challenge, which gives us a unique perspective that we bring to every client relationship. We help you see the world differently, discover opportunities you may never have imagined and achieve results that bridge what is with what can be.

Consulting Services



3372 Peachtree Rd.
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Atlanta, GA 30326


1740 Broadway
15th floor,
New York, NY 10019

Los Angeles, CA

1800 North Vine Street,
Los Angeles, California, 90028,
Dock Road Junction Corner of Stanley &, Dock Rd, Cape Town, 8001, South Africa

Capetown, SA

Dock Road Junction Corner
of Stanley &, Dock Rd,
Cape Town, 8001,
South Africa

Johannesburg, SA

Willow Wood Office Park CNR
3rd Ave &, Cedar Rd,
Johannesburg, 2021, South Africa

London, UK

New Broad Street House,
35 New Broad St, London
EC2M 1NH, United Kingdom