Armed with information, consumers are using their influencing power to change how companies do business in this digitally driven world. Truly engaging with your customers and consumers is complex with the diversification of retail channels and the evolution of the consumer and digital interactions are at the epicenter of engagements with both consumers and customers.
We believe the individual “brand genius” as we know it is dead – there is no "smartest person in the room" anymore. Instead, great brand and marketing strategies are co-created by inclusive and diverse teams. We help build better brands.
Pricing is the top profit lever, yet remains underdeveloped in most companies. We can help you build dynamic pricing capabilities that help you set and get the right price, every time, and capitalize on in-year revenue opportunities.
New digital channels have precipitated dramatic changes in consumer behaviors and expectations. Through a digital transformation of their marketing functions, we help businesses anticipate consumer needs and respond better.
We help consumer products companies understand how new types of information, data, and technologies, impact their engagement with consumers, and identify solutions to continually put the customer and their mission at the heart of their strategy. Our approach tests every element of your customers’ experience, delivering optimal interactions at every touchpoint.
The Noir Group helps companies break down the barriers between Marketing and Sales activities to drive more impactful collaboration through the sales funnel. Prophet also works with companies to create a focused set of tools and solutions that help sales teams convert leads and drive uncommon growth.
HOW WE CAN HELP
Our experience spans every industry and challenge, which gives us a unique perspective that we bring to every client relationship. We help you see the world differently, discover opportunities you may never have imagined and achieve results that bridge what is with what can be.